14th November, the second most awaited day by the children after their birthday. Its Children’s day and that would mean day full of games and activities planned for them by the teachers. On the other hand it’s just another day for an underprivileged child.

However, this Flipkart made it special for 5000 students of 24 government schools in Karnataka by giving one toy to an underprivileged student for every toy purchased by a customer on their e-commerce platform.

Campaign Toys For a Smile saw volunteers from Flipkart visiting schools, playing with the children and distributing the toys. This small gesture brought big smiles on their faces and a memory to cherish the whole of their lives.